Editorial Policy
This document describes how CasinoRankFlow evaluates UK-licensed online casino operators. Our methodology is designed to produce consistent, transparent, and balanced assessments that readers can rely on when comparing platforms.
Editorial Independence
CasinoRankFlow maintains strict separation between editorial content and commercial partnerships. Review scores are determined solely by our assessment framework. We do not accept payment from operators for favourable ratings, higher placement, or positive review language. Affiliate commissions earned through referral links do not influence scoring.
When an operator is removed from our listings due to licence suspension or regulatory action, this occurs regardless of any existing affiliate relationship.
Our Principles
Accuracy
Every fact stated in our reviews — licensing status, payment methods, game providers — is verified through hands-on testing or direct confirmation from the operator's website at the time of review.
Balance
Each review includes both strengths and limitations. We avoid one-sided assessments and acknowledge areas where operators fall short of competitors.
Transparency
Affiliate relationships, review dates, author attribution, and scoring methodology are disclosed on every page. Readers can see exactly how we arrive at each rating.
Responsibility
We comply with CAP Code requirements for gambling advertising, avoid misleading promotional language, and prominently link to responsible gambling resources on every page.
40-Point Assessment Framework
Each operator receives a score out of 10 in six weighted categories. The overall rating is a weighted average displayed on a scale of 1.0 to 10.0.
| Category | Weight | What We Assess |
|---|---|---|
| Licensing & Security | 20% | UKGC licence verification, SSL encryption, fund segregation, RNG certification |
| Game Variety | 20% | Slot, table, live dealer, and bingo catalogue depth; provider diversity; RTP transparency |
| Payments | 18% | Deposit/withdrawal methods, processing speed, fees, minimum limits, verification process |
| Mobile Experience | 17% | Browser performance, dedicated app quality, responsive design, game compatibility |
| Customer Support | 12% | Availability hours, response time, contact channels, quality of assistance |
| Responsible Gambling | 13% | Deposit limits, session timers, reality checks, GamStop integration, self-exclusion tools |
Review Process
Stage 1 — Licence Verification
Before any testing begins, we confirm the operator holds an active remote gambling licence on the UK Gambling Commission public register. Operators without valid UK licensing are not reviewed or listed.
Stage 2 — Hands-On Testing
A named reviewer registers a new account, completes identity verification, makes at least one deposit, plays across multiple game categories, and requests a withdrawal. Testing spans a minimum of two weeks on both desktop and mobile devices.
Stage 3 — Scoring
The reviewer scores each category based on documented criteria. Category scores are reviewed by the managing editor for consistency with comparable operators before publication.
Stage 4 — Publication & Updates
Reviews are published with the reviewer's name, date, and score breakdown. Full reviews are updated quarterly or when significant changes are identified — such as licence status changes, platform redesigns, or payment method changes.
Inclusion Criteria
To be listed on CasinoRankFlow, an operator must:
- Hold an active UK Gambling Commission remote gambling licence
- Accept registrations from players in Great Britain
- Provide accessible responsible gambling tools including GamStop integration
- Publish transparent terms and conditions for all promotions
Affiliate Disclosure
Some operators featured on CasinoRankFlow have affiliate partnerships with us. Links to these operators contain tracking parameters and are marked with rel="sponsored". Commission earned through these links funds our editorial operations but does not affect review scores or editorial content.
Corrections Policy
If you believe any information on CasinoRankFlow is inaccurate, contact us at editorial@casinorankflow.com with supporting evidence. We investigate all correction requests and update content promptly when errors are confirmed.
Compliance
Our content adheres to the CAP Code for gambling advertising, UK Gambling Commission social responsibility requirements, and Google Ads policies for gambling-promoting content. We do not use superlative claims, target minors, or suggest gambling improves financial security or personal wellbeing.